"More than 20,000 ways of earning miles", boasts Mileslife, a mobile app launched in March 2016 in Singapore and yesterday in Hong Kong, that allows users to earn miles in their favourite frequent flyer programmes from "everyday spending".
- ANA Mileage Club
- British Airways Executive Club
- China Eastern Miles
- China Southern Sky Pearl Club
- Emirates Skywards
- EVA Infinity MileageLands
- Hainan Airlines Fortune Wings Club
- Iberia Plus
- Miles & More
- Qatar Airways Privilege Club
- Sichuan Airlines Golden Panda
- Singapore Airlines KrisFlyer
- United MileagePlus
- Xiamen Airlines Egret Club
"Each airline reward program has their own schedule of doing things," explained Liu, who spent 17 years in the airline-consulting industry and as a self-proclaimed miles junkie. "We need to come out with the right time to approach them."
He also asserts that Mileslife has been "disrupting the traditional airline loyalty industry by creating an ecosystem connecting airlines, merchants, financial intermediaries, and users", by providing a "continuous pipeline for miles-earning".
There are three main types of travellers in Hong Kong, he said. The first is those who possess so many points that they are almost sick of flying; the second group who do have enough to 'burn' for an occasonal air ticket; and the third is those who have such a tiny amount of points that they cannot exchange for any ticket and are thus trying to get rid of them through lifestyle redemptions. Mileslife caters to all three, he said.
To celebrate Mileslife’s Hong Kong launch, users will earn 4X miles from now till 5 September 2018 and have the chance to win one million 'avios' with British Airways.