airlines

Apr 25, 2022

Brand Health Check: Can Cathay Pacific soar again?

Following record losses, job cuts, and the closure of its regional Cathay Dragon service, can the beleaguered airline 'move beyond' like its own motto suggests?

Jul 5, 2021

Airlines need to set new expectations amid high travel volumes

People are ready to fly and airlines are recovering pandemic losses. To return to normal, challenges in aviation need to be communicated.

May 12, 2021

72andsunny lands United Airlines global creative account

The airline put its creative account up for review in February.

Apr 3, 2020

Travel marketing under COVID-19: Is there any point?

We speak to travel marketers in the region about their approach during this period of no-travel and whether or not it's valuable to continue marketing.

Jun 13, 2019

How AirAsia manages brand partnerships through events

We sit down with Rudy Khaw, the young maverick who's shaping the AirAsia brand.

Aug 16, 2018

Mileslife's debut in HK unites 16 air-mile schemes (but not Marco Polo Club)

Troy Liu, founder and CEO of Mileslife, does not classify his startup as a coalition loyalty marketing program.