In version 3.0 of its brand image, the airline’s new campaign harps back to an idyllic past that never quite existed.
Following record losses, job cuts, and the closure of its regional Cathay Dragon service, can the beleaguered airline 'move beyond' like its own motto suggests?
People are ready to fly and airlines are recovering pandemic losses. To return to normal, challenges in aviation need to be communicated.
The airline put its creative account up for review in February.
We speak to travel marketers in the region about their approach during this period of no-travel and whether or not it's valuable to continue marketing.
We sit down with Rudy Khaw, the young maverick who's shaping the AirAsia brand.
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