Is this Malaysia Airlines campaign delusional?
In version 3.0 of its brand image, the airline’s new campaign harps back to an idyllic past that never quite existed.
Brand Health Check: Can Cathay Pacific soar again?
Following record losses, job cuts, and the closure of its regional Cathay Dragon service, can the beleaguered airline 'move beyond' like its own motto suggests?
Airlines need to set new expectations amid high travel volumes
People are ready to fly and airlines are recovering pandemic losses. To return to normal, challenges in aviation need to be communicated.
72andsunny lands United Airlines global creative account
The airline put its creative account up for review in February.
Travel marketing under COVID-19: Is there any point?
We speak to travel marketers in the region about their approach during this period of no-travel and whether or not it's valuable to continue marketing.
How AirAsia manages brand partnerships through events
We sit down with Rudy Khaw, the young maverick who's shaping the AirAsia brand.
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