Aug 16, 2018

Mileslife's debut in HK unites 16 air-mile schemes (but not Marco Polo Club)

Troy Liu, founder and CEO of Mileslife, does not classify his startup as a coalition loyalty marketing program.

Sep 6, 2017

Dear Asia Miles, Reward-U CEO disagrees with you

Millennials are underserved in the loyalty market, and for that reason, offering loyalty points as a virtual currency makes sense, argues Steven Greenway of Reward-U.

Sep 21, 2012

New 'social GRP' metric piggybacks on existing TV and online-video measurements

BEIJING - With the fracturing of social media in China adding new layers of engagement and a need for metrics to measure said engagement, AdMaster has introduced a 'social GRP' indicator into the market.