Troy Liu, founder and CEO of Mileslife, does not classify his startup as a coalition loyalty marketing program.
Millennials are underserved in the loyalty market, and for that reason, offering loyalty points as a virtual currency makes sense, argues Steven Greenway of Reward-U.
BEIJING - With the fracturing of social media in China adding new layers of engagement and a need for metrics to measure said engagement, AdMaster has introduced a 'social GRP' indicator into the market.
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