Jenny Chan

Mar 13, 2013

DigitalMediaWorks takeaways: 'Go digital or die', ...

BEIJING - Although DigitalMediaWorks, which took place here yesterday, is an educational event for younger professionals, the day generated takeaways valuable for even the most jaded media veteran.

Dec 5, 2012

Prudential applies needs-based segmentation to ...

HONG KONG - Prudential is aiming to differentiate itself from other insurers by having a broader, more-rounded brand proposition offering additional non-insurance benefits such as a health assessment and lifestyle coaching.

Nov 2, 2012

LUXURY REPORT: APAC keeps the global luxury market ...

While Western markets are undercut by the global recession, demand in the Asia-Pacific region for high-end goods continues its upward trajectory.

Sep 21, 2012

New 'social GRP' metric piggybacks on existing TV ...

BEIJING - With the fracturing of social media in China adding new layers of engagement and a need for metrics to measure said engagement, AdMaster has introduced a 'social GRP' indicator into the market.

Nov 23, 2011

R/GA Singapore secures Rip Curl business

SINGAPORE - R/GA Singapore has been appointed by global surf-wear brand, Rip Curl, to craft a new digital experience that introduces its latest range of Mirage boardshorts.

Jul 29, 2011

Burda Singapore acquires assets of CR Media, to ...

SINGAPORE - Burda Singapore, a subsidiary of German media conglomerate Hubert Burda Media, has formally acquired publishing company CR Media.