Loyalty schemes must keep evolving: reward-U's Christopher Chang

"There's still a lot of room for loyalty marketing to develop," says Chang.

Where can loyalty schemes go in 2018? Do the same methods work to hook customers? And what about new technology?

In this video interview Christopher Chang, general manager of loyalty operations at reward-U, gives an overview of the situation. His key takeaways are that while eye-catching advancements such as blockchain processes and cashless transfer are changing the game, tried and tested strategies such as coalition programmes with other brands are just as important.

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