Loyalty schemes must keep evolving: reward-U's Christopher Chang

"There's still a lot of room for loyalty marketing to develop," says Chang.

Where can loyalty schemes go in 2018 Do the same methods work to hook customers And what about new technology

In this video interview Christopher Chang, general manager of loyalty operations at reward-U, gives an overview of the situation. His key takeaways are that while eye-catching advancements such as blockchain processes and cashless transfer are changing the game, tried and tested strategies such as coalition programmes with other brands are just as important.

...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Detailed #MeToo claims against Utopeia's Sudarshan Banerjee
Premium
6 hours ago

Detailed #MeToo claims against Utopeia's Sudarshan ...

Two women have shared in-depth reports of harassment with Campaign Asia, saying Banerjee's wife's position as head of HR at the agency made it particularly hard for them to seek help.

Premium
Gender equality is not a fad: Kate Roydhouse
Premium
12 hours ago

Gender equality is not a fad: Kate Roydhouse

The fight is far from over in adland, argues the MD and executive producer of Curious Films.

Premium
Havas Media promotes new SEA chief
Premium
12 hours ago

Havas Media promotes new SEA chief

Anita Nayyar takes the position in addition to her India duties.

Premium
Photos: Taobao merchants hit Hangzhou streets in annual festival
Premium
13 hours ago

Photos: Taobao merchants hit Hangzhou streets in ...

Alibaba's Taobao Maker Festival took place next to the West Lake, the most popular tourist landmark at its headquarters city in Hangzhou