loyalty

Mar 23, 2021

The road to reality: A treatise about marketing delusions

THE AD CONTRARIAN: We spend 100% of our marketing energy and dollars on the largely ineffectual exercise of trying to control consumer behaviour, and 0% of our resources trying to cope with the realities of consumer behaviour.

Oct 16, 2020

Six takeaways from Forrester's predictions for CMOs in 2021

In a time of intense flux, sweeping changes could affect everything from purpose to customer loyalty and cause an existential crisis for CMOs.

Oct 22, 2019

Brands don't understand value of customer loyalty: Study

Far too often, loyalty is a tactic to drive relationships instead of being the foundation of the relationship itself."

Oct 21, 2019

Southeast Asian ecommerce spend will triple by 2025, but loyalty a challenge

Competition in ecommerce will intensify as the overall basket size of the average Southeast Asian consumer is expected to more than triple by 2025, according to new research.

Aug 5, 2019

3 unique features of China’s new retail

Much has been written about how shopping in China is more technologically advanced than it is in the West, but at what point did China’s tech surpass the West’s, and what was the country’s formula for producing this unique consumer ecosystem?

Jan 25, 2019

Alila to merge with Hyatt’s loyalty programme

The boutique brand operated by Two Roads Hospitality was acquired by Hyatt last year.