Aug 16, 2018

Mileslife's debut in HK unites 16 air-mile schemes (but not Marco Polo Club)

Troy Liu, founder and CEO of Mileslife, does not classify his startup as a coalition loyalty marketing program.

Jul 24, 2017

Inside the Marriott-Starwood merger's loyalty challenge

Hospitality gets personal: Marriott International’s Asia-Pacific VP, Irene Lin, explains how intimate customer relations were put to the test throughout its massive Starwood merger.

Nov 4, 2013

IHG tackles falling hotel occupancy with WeChat campaign decoding Chinese dialects

SHANGHAI - To drive "more heads in beds", hotel chain IHG has launched an incentivised game based on the various dialects spoken in China using WeChat's voice recognition and news feed functionalities.