rewards
Aug 16, 2018
Mileslife's debut in HK unites 16 air-mile schemes (but not Marco Polo Club)
Troy Liu, founder and CEO of Mileslife, does not classify his startup as a coalition loyalty marketing program.
Jul 24, 2017
Inside the Marriott-Starwood merger's loyalty challenge
Hospitality gets personal: Marriott International’s Asia-Pacific VP, Irene Lin, explains how intimate customer relations were put to the test throughout its massive Starwood merger.
Nov 4, 2013
IHG tackles falling hotel occupancy with WeChat campaign decoding Chinese dialects
SHANGHAI - To drive "more heads in beds", hotel chain IHG has launched an incentivised game based on the various dialects spoken in China using WeChat's voice recognition and news feed functionalities.
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