Arvind Hickman
Jan 20, 2022

MediaCom APAC chief departs to lead Mindshare EMEA

Mark Heap has served in leadership roles in Asia for more than 20 years including MediaCom, PHD China and now returns to Mindshare.

MediaCom APAC chief departs to lead Mindshare EMEA

Mindshare has hired MediaCom’s Asia-Pacific chief executive Mark Heap as its EMEA chief executive.

Heap returns to the agency after more than eight years at MediaCom, and more than five years at PHD, where he led the agency's China operations.

Earlier in his career, Heap was Mindshare’s national strategy director of China and a group strategy director at its Australian business.

He will take the reins of Mindshare’s EMEA business in mid-February.

Group M is expected to reveal a new MediaCom APAC leader later this week.

Mindshare has about 3,500 staff across EMEA, and its major clients include Unilever, Ford, TK Maxx, Deutsche Telecom, Lufthansa, Campari and Marks & Spencer.

Heap will be responsible for “driving good growth” for Mindshare clients across 26 markets and replaces former Mindshare EMEA CEO Helen McRae, who has become Mindshare’s APAC CEO.

Mindshare Global CEO Adam Gerhart said: “He has an incredible track record working with major clients and driving award-winning innovation across Asia and I am looking forward to him bringing that same drive and energy to our EMEA markets, helping Mindshare to drive 'Good growth' for our clients.”

Heap added: “'Good growth' was a very motivating factor for me in accepting this role and I’m honoured to rejoin the agency and eager to get to know my new colleagues and our clients.

"I’ve always enjoyed helping to drive growth and positive momentum, and with the talent, capabilities, infrastructure and vision we have as an agency and group, I’m really excited for what’s ahead.”

Source:
Campaign UK

Related Articles

Just Published

1 hour ago

Polestar takes (subtle) aim at Tesla as EV wars heat up

The new OOH campaign from Forsman & Bodenfors is promoting big rebates for Tesla owners.

8 hours ago

WPP reports 2.7% revenue decline in Q1 2025

China continues to slip, recorded the steepest revenue dip among the agencies top five markets.

10 hours ago

Reaping Jumbo profits: How brands see a niche in ...

How did an animated film about an orphan’s journey to find courage become Southeast Asia’s highest-grossing animation? Smart product placement and brand collaborations played a key role.

10 hours ago

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.