'There’s been a disproportionate focus on retail at the expense of brand building': MediaCom APAC CEO
Mark Heap tells Campaign Asia-Pacific how brands are slowly coming back to long-term brand building as they strive to balance their efforts.
ASIA-PACIFIC - MediaCom has announced the promotion of Darragh Hardy to the newly created role of chief client officer Asia-Pacific, effective immediately.
SHANGHAI - MediaCom has appointed Rupert McPetrie, the outgoing head for Central and Eastern Europe at ZenithOptimedia, as the new CEO for China.
SINGAPORE - One year into the role and Mark Heap, CEO of MediaCom Asia-Pacific, is in the midst of driving changes to raise the agency’s profile both externally and internally.
ASIA-PACIFIC - MediaCom’s APAC CEO Mark Heap has persuaded Darragh Hardy to return to the industry after a five-year break in order to take over from Sean Seamer as chief regional business development officer.
MEDIA PROFILE: Mark Heap finds to his delight on returning to GroupM that MediaCom, the agency he now helms, has become a network capable of standing toe-to-toe with anyone.
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