mark heap

Jun 21, 2019

'There’s been a disproportionate focus on retail at the expense of brand building': MediaCom APAC CEO

Mark Heap tells Campaign Asia-Pacific how brands are slowly coming back to long-term brand building as they strive to balance their efforts.

Nov 4, 2015

MediaCom’s Darragh Hardy takes on APAC chief client officer role

ASIA-PACIFIC - MediaCom has announced the promotion of Darragh Hardy to the newly created role of chief client officer Asia-Pacific, effective immediately.

Jun 11, 2015

MediaCom China names ZenithOptimedia veteran as new CEO

SHANGHAI - MediaCom has appointed Rupert McPetrie, the outgoing head for Central and Eastern Europe at ZenithOptimedia, as the new CEO for China.

Oct 21, 2014

Great talent, not enough cross-pollination: Mark Heap

SINGAPORE - One year into the role and Mark Heap, CEO of MediaCom Asia-Pacific, is in the midst of driving changes to raise the agency’s profile both externally and internally.

Aug 27, 2014

Darragh Hardy returns to region as chief development officer for MediaCom

ASIA-PACIFIC - MediaCom’s APAC CEO Mark Heap has persuaded Darragh Hardy to return to the industry after a five-year break in order to take over from Sean Seamer as chief regional business development officer.

Jan 22, 2014

New MediaCom CEO looks to wake sleeping tiger

MEDIA PROFILE: Mark Heap finds to his delight on returning to GroupM that MediaCom, the agency he now helms, has become a network capable of standing toe-to-toe with anyone.