Mark Heap on ‘moving across the aisles’ to Mindshare and the ‘subtle difference’ between media agencies
Media agencies offer broadly the same services as one another, and use propositions like ‘good growth’ and ‘people first’ to establish an identity. But what do these mean, in practical terms, and how do they influence leadership strategies? Mark Heap takes us inside the industry.
The agency's Greater China CEO, Rupert McPetrie, will take on an expanded role leading the entire region as longtime leader Mark Heap moves to Mindshare EMEA.
Mark Heap has served in leadership roles in Asia for more than 20 years including MediaCom, PHD China and now returns to Mindshare.
'There’s been a disproportionate focus on retail at the expense of brand building': MediaCom APAC CEO
Mark Heap tells Campaign Asia-Pacific how brands are slowly coming back to long-term brand building as they strive to balance their efforts.
ASIA-PACIFIC - MediaCom has announced the promotion of Darragh Hardy to the newly created role of chief client officer Asia-Pacific, effective immediately.
SHANGHAI - MediaCom has appointed Rupert McPetrie, the outgoing head for Central and Eastern Europe at ZenithOptimedia, as the new CEO for China.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins