mark heap

Jan 28, 2022

Mark Heap on ‘moving across the aisles’ to Mindshare and the ‘subtle difference’ between media agencies

Media agencies offer broadly the same services as one another, and use propositions like ‘good growth’ and ‘people first’ to establish an identity. But what do these mean, in practical terms, and how do they influence leadership strategies? Mark Heap takes us inside the industry.

Jan 20, 2022

MediaCom names APAC CEO to replace Mark Heap

The agency's Greater China CEO, Rupert McPetrie, will take on an expanded role leading the entire region as longtime leader Mark Heap moves to Mindshare EMEA.

Jan 20, 2022

MediaCom APAC chief departs to lead Mindshare EMEA

Mark Heap has served in leadership roles in Asia for more than 20 years including MediaCom, PHD China and now returns to Mindshare.

Jun 21, 2019

'There’s been a disproportionate focus on retail at the expense of brand building': MediaCom APAC CEO

Mark Heap tells Campaign Asia-Pacific how brands are slowly coming back to long-term brand building as they strive to balance their efforts.

Nov 4, 2015

MediaCom’s Darragh Hardy takes on APAC chief client officer role

ASIA-PACIFIC - MediaCom has announced the promotion of Darragh Hardy to the newly created role of chief client officer Asia-Pacific, effective immediately.

Jun 11, 2015

MediaCom China names ZenithOptimedia veteran as new CEO

SHANGHAI - MediaCom has appointed Rupert McPetrie, the outgoing head for Central and Eastern Europe at ZenithOptimedia, as the new CEO for China.