Gabey Goh
Nov 4, 2015

MediaCom’s Darragh Hardy takes on APAC chief client officer role

ASIA-PACIFIC - MediaCom has announced the promotion of Darragh Hardy to the newly created role of chief client officer Asia-Pacific, effective immediately.

Darragh Hardy
Darragh Hardy

Based in Singapore, Hardy will continue to report directly to Mediacom APAC chief executive officer, Mark Heap.

He retains his current role as chief business development officer, where he leads new business and marketing activities whilst also overseeing the region’s global solution operations.

“We have an enviable track record of providing connected solutions for our clients in the region, and I am thrilled to be given this opportunity to lead our teams and accelerate MediaCom APAC’s growth,” said Hardy, in a statement issued.

Commenting on the appointment, Heap said Hardy’s experience across markets and in client leadership roles lends him “great perspective” on the challenges and opportunities facing clients and how the capabilities at MediaCom can be best mobilised.

“Everyone enjoys working with him, because while some of us can get a little woozy drinking our own kool aid, Darragh [Hardy] is a refreshingly grounded, positive, fun and smart person to have in any team," he added.

Since his return to advertising in August last year, Hardy has been an intrinsic part of the success of the region’s business development team, according to the agency, having delivered over US$500 million in new business wins to date.

 

Related Articles

Just Published

9 minutes ago

Thai mom-and-pop shops get a free geo-targeted boost

With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.

9 minutes ago

Campaign Crash Course: Tips for marketers to tap ...

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.

24 minutes ago

Legendary Hong Kong theatre becomes a cultural icon ...

INSPIRATION STATION: An exhibit by a real estate developer celebrates the 1950s grandeur of a 1400-seat movie house now slated for redevelopment as a cultural landmark.

11 hours ago

Are China’s 'Little Fresh Meat' idols losing their ...

Major platforms like iQiyi and Tencent are recruiting diverse faces for their competition shows. Does this mean China’s idol aesthetic is changing?