Byravee Iyer
Aug 27, 2014

Darragh Hardy returns to region as chief development officer for MediaCom

ASIA-PACIFIC - MediaCom’s APAC CEO Mark Heap has persuaded Darragh Hardy to return to the industry after a five-year break in order to take over from Sean Seamer as chief regional business development officer.

Darragh Hardy
Darragh Hardy

Hardy will be based in the Shanghai office, where he will oversee new business and marketing activities for the region and will lead bespoke projects, the company said. He will report to Heap. 

The agency said Seamer will remain with MediaCom, but declined to comment on his new role. 

“In the past Darragh [Hardy] and I have worked on several projects together and we have got on really well,” said Heap, who added that Hardy is not only "extremely smart" but also "has a gravitational pull that really brings out the best in the people around him”.

Hardy returns to WPP and GroupM after a five-year break during which he moved to Canada. He was previously CEO for GroupM Japan and has held key roles in Maxus, MEC and Mindshare. Hardy told Campaign Asia-Pacific that he would have a “head-on” approach to to raise greater awareness of the network and its capabilities across the region.

With the agency since 2003, Seamer has played "an integral part in MediaCom’s development and growth,” Heap said.



Related Articles

Just Published

17 hours ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

17 hours ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

17 hours ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

17 hours ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.