Jenny Chan 陳詠欣
Jun 11, 2015

MediaCom China names ZenithOptimedia veteran as new CEO

SHANGHAI - MediaCom has appointed Rupert McPetrie, the outgoing head for Central and Eastern Europe at ZenithOptimedia, as the new CEO for China.

Rupert McPetrie
Rupert McPetrie

McPetrie takes over from APAC CEO Mark Heap, who has been acting China CEO since Michael Zhang’s move to a GroupM role in late 2014.

Reporting to both Heap and GroupM China CEO Patrick Xu, McPetrie will start his new role in August, based in Shanghai. His goal will be to reinforce MediaCom's positioning as an agency that understands the "complex interplay between content and connections".

He will be heading a revamped leadership team that consists of Karl Wu as chief operating officer, Fabian Kietzman as chief digital officer, Jason Theodore as Shanghai managing director and Michelle Yin as finance director. The company has about 400 employees in China.

At ZenithOptimedia, McPetrie was responsible for 22 markets, more than 700 staff and billings of more than €1.7 billion (US$2 billion). Previous roles in a 17-year career at the same agency include commercial director for ZenithOptimedia International and CEO of ZenithOptimedia Russia.

“Rupert really stood out due to his great blend of talent, temperament and experience," said Heap. "He also really impressed us with many examples of how he built a thriving business in Russia and CEE through talent development, client relationship and product delivery initiatives. In many instances the market context had similar challenges to those we experience in China." 


Related Articles

Just Published

18 hours ago

Campaign Crash Course: What exactly is diversity?

The industry talks about diversity a lot, but do we understand the true definition of diversity, the difference between inherent and acquired? Find out, and test your knowledge with a quiz.

18 hours ago

40 Under 40 2020 opens for entries

Calling all rising stars and those destined to make a big mark in APAC's marketing, media and advertising arena: Nominations are now open for our eighth-annual list of standouts who are 39 or under.

19 hours ago

Agency launches internship for 55+ cohort

Thinkerbell's Thrive@55 internship seeks to offer an entry point for members of a "massively underrepresented" age group.

19 hours ago

Hugh Jackman transitions from villain to hero in ...

If you think the actor is a nice guy in real life, well, you’re wrong.