MediaCom had two big tasks for the year: build out the Coca-Cola OpenX team and plan for Essence’s integration into the agency.
Renowned for her creativity and passion at work, Chow’s stewardship has led the agency with an innovative skill set, passion and compassion.
Sasha Savic takes up the role and will report to IPG Mediabrands chief Eileen Kiernan.
Publicis Groupe and Havas post year-on-year growth.
Mediacom picks up Nestlé – one of the biggest media accounts.
WPP’s MediaCom has handled the UK’s largest supermarket since 2015.
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