21 hours ago

MediaCom's Josh Gallagher on the challenges creatives face with ecommerce

Creativity has been sidelined as media teams have found new ways to get results, even as this red-hot sector has has seduced creative marketers into thinking in the short term only.

Feb 10, 2021

Inside MediaCom’s muddled 2020

AGENCY REPORT CARD: For WPP’s media agency, 2020 was a year of contrasts. Even as the agency launched a series of new business innovations and did admirably on the people front, business was sluggish, and it struggled for traction.

Feb 9, 2021

Agency Report Card 2020: MediaCom

The WPP media agency boasted of a raft of shiny business innovations through a sluggish business year that picked up towards the end, placing it well for the future.

Feb 3, 2021

Women to Watch Greater China 2021: Meha Verghese, MediaCom

An ability to transform brand experiences for top global brands by embracing new technologies sets Meha Verghese apart.

Jan 21, 2021

MediaCom unveils global repositioning, logo rebrand

Global CEO Nick Lawson is taking a new broom to the agency, which turns 35 this year.

Dec 10, 2020

Coca-Cola kicks off $4 billion global creative and media review

The food and drinks giant is reviewing its agency roster as it looks to cut marketing costs and consolidate its portfolio.