Creativity has been sidelined as media teams have found new ways to get results, even as this red-hot sector has has seduced creative marketers into thinking in the short term only.
AGENCY REPORT CARD: For WPP’s media agency, 2020 was a year of contrasts. Even as the agency launched a series of new business innovations and did admirably on the people front, business was sluggish, and it struggled for traction.
The WPP media agency boasted of a raft of shiny business innovations through a sluggish business year that picked up towards the end, placing it well for the future.
An ability to transform brand experiences for top global brands by embracing new technologies sets Meha Verghese apart.
Global CEO Nick Lawson is taking a new broom to the agency, which turns 35 this year.
The food and drinks giant is reviewing its agency roster as it looks to cut marketing costs and consolidate its portfolio.
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