Nancy Lengthorn will lead the agency’s aim to become “world’s most inclusive media network”.
Stef Calcraft will lead a new global leadership team.
AGENCY REPORT CARD: For WPP’s media agency, 2020 was a year of contrasts. Even as the agency launched a series of new business innovations and did admirably on the people front, business was sluggish, and it struggled for traction.
Creativity has been sidelined as media teams have found new ways to get results, even as this red-hot sector has has seduced creative marketers into thinking in the short term only.
The WPP media agency boasted of a raft of shiny business innovations through a sluggish business year that picked up towards the end, placing it well for the future.
An ability to transform brand experiences for top global brands by embracing new technologies sets Meha Verghese apart.
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