MEC, MediaCom win Coca-Cola Singapore and Malaysia

MEC is the incumbent for Coke in Singapore, while UM held the business in Malaysia. The review process was the first time the soft-drinks giant had put both markets up for pitch together.

Neither MEC or MediaCom would comment on the news. It is understood that Coke has placed all pitching agencies under a strict media embargo.

The business is worth at least US$7 million for the Coca Cola brand alone, not including other soft drink and water brand.

And a Coca-Cola spokesperson clarified that, "As of 1 October 2011, Coca-Cola no longer produces, markets, distributes and sells F&N brands 100 PLUS and Ice Mountain (as well as Seasons and F&N brands)."

According to Nielsen data for 2010, estimated advertising spend (on brand Coca Cola) was $3.9 million for Singapore and $3.12 million in Malaysia.