Michael O'Neill
Jul 12, 2010

Lowe appoints Rupen Desai as president for Southeast Asia

SINGAPORE - Lowe & Partners has appointed Rupen Desai to the newly created role of president for Southeast Asia in a move the agency says represents a statement of its intentions in the region.

Rupen Desai, president, Lowe Worldwide, Southeast Asia
Rupen Desai, president, Lowe Worldwide, Southeast Asia

The role will see Desai, currently the network's operating director for Unilever's worldwide business, focus on all Southeast Asia Pacific territories, including Australia and New Zealand but excluding China and India.

Desai's role will extend to include leadership of the Lowe Singapore office.

Desai will also retain his leadership role on the network's Unilever business. Lowe is Unilever's biggest agency, handling over 20 key Unilever brands globally.

Lowe & Partners chairman Tony Wright said Desai's promotion would further strengthen the presence Lowe has in the region.

"We are already amongst the top five agencies in most countries in this region," he said. "However, our reputation as a regional network has been very small. Lowe has been a well-kept secret for too long. We want to make a statement that we are fully in the game as a large and powerful regional agency."

With over 15 years within Lowe, Desai's experience has spanned across large multinational clients, including Unilever, InBev, J&J, HSBC, Columbia Tri-Star and Nokia. He has been based in Lowe offices in India, UAE, Lebanon and Thailand. Currently based in Singapore, he will continue to direct Lowe teams across the Unilever Asia business.

When we decided we needed stronger regional leadership, it seemed right for us to take the person who has been the best activator of our business across the region and that was Rupen," said Wright.

"Rupen is a proven leader across the region on behalf of our clients, our agencies and our work," added Lowe & Partners CEO Michael Wall.  "Lowe has a competitive and compelling footprint in Asia and we believe Rupen can help us build on this strong foundation as we look to accelerate our growth and capabilities."


Related Articles

Just Published

35 minutes ago

Bhima Jewellery in India breaks stereotypes through ...

The ad film is not just about her journey to becoming who she is, but also that of her family and their love and acceptance for their child.

2 days ago

Crash Course: How to market to consumers during Ramadan

The month of Ramadan is fertile ground for brands as both a key shopping event and an opportunity to align with the key tenets such as Zakat. How can brands tap this opportunity in a thoughtful way, and how has Covid-19 altered Ramadan behaviours?

2 days ago

Uncle Tobys attacks green juices, reality TV ...

The Nestle brand pairs up with Ogilvy Sydney in a bid to inspire the country to ‘wake the fake up’.

2 days ago

Mural project beautifies cities in more ways than one

INSPIRATION STATION: A Converse initiative sees young artists in cities around the world creating works of art that feed the soul while also cleaning the air.