Inside the 'outside-in' CMO model: Rupen Desai reflects on his Dole journey
Having served as chief marketer at Dole for nearly four years, Desai takes us through the brand's non-traditional CMO model that he claims is key to responsible growth.
How marketing leaders ensure that sustainability extends beyond ‘eco warrior’ consumers to grow into a mass movement
We speak to top marketers from PepsiCo, Dole Sunshine Company, and Colgate-Palmolive on how to create tangible change within the sustainability sphere.
Asia-Pacific Power List 2022: Rupen Desai, Dole Sunshine
While managing Dole’s US$100 million marketing and innovation budget, Desai strives to put purpose, people, planet and prosperity at the heart of every business decision.
WFA names new APAC leader
Dole Sunshine’s Rupen Desai will serve as regional VP and chair of the Asia Advisory Board, replacing David Porter.
Walking the talk on inclusive marketing
Your brand can have a genuine POV on how to improve society, but it needs to be done through the lens of your category, says Dhiren Amin, CMO, Kraft Heinz.
Asia-Pacific Power List 2021: Rupen Desai, Dole Sunshine
An accidental marketer and outspoken DEI advocate, Desai is pushing his company to rethink the way it spends its marketing dollars.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins