Daniel Farey-Jones
Mar 21, 2019

Lexus marketer: In-housing boosts creativity through 'corridor conversations'

Brand communications manager Emma Lane says she is sold on in-housing after two years.

Panel: Brown, Lane, Garton, Whitmarsh and Flint

Advertising Week Europe heard a strongly positive take on in-housing from a panel put together by The Partnership that featured its client Lexus, three of its own employees and Verizon Media’s Stuart Flint.

Emma Lane, brand communications manager at Lexus, said that after having worked 15 years in the old way and two years so far with a 30-strong team from The Partnership based in her office, she would not go back.

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