The owner of Dove and Persil opened eight new digital marketing hubs over the last year.
Ex-Mindshare CEO Emery is “not interested” in revenge and has written a novel about advertising.
“Creativity is at the centre of the Oatly brand,” the prospectus said, as it stressed importance of 51-strong in-house team.
In-housing was recently praised by BBH co-founder John Hegarty.
As digital communications have become more central to the way that companies do business since the pandemic, it makes sense for brands to invest in their own capabilities – whether external agencies like it or not.
An embedded-partnership mindset offers the best of both worlds, according to a MediaMonks marketing-strategy leader.
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