Brand marketers considering whether to in-house programmatic should first answer these five questions, advises Iponweb's Niraj Nagpal.
Omnicom and Havas remain the only major ad networks in the UK that use external agencies for the bulk of outdoor media-buying.
Agency marketers were ahead in all 12 areas examined in test of 9,000 marketing professionals.
Despite the promise, managing relationships between external and internal shops remains a challenge, according to a report compiled with The Observatory International.
Soft-drinks giant has been 'a bit more selective' about adspend.
Bob Liodice addresses COVID-19's impact on brand in-housing, ad budgets and transparency, as well as its own membership.
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