inhousing
Unilever expands in-house capabilities as company becomes ‘match fit’
The owner of Dove and Persil opened eight new digital marketing hubs over the last year.
Nick Emery & David Jones interview: There’s a gap in the market for in-housing media
Ex-Mindshare CEO Emery is “not interested” in revenge and has written a novel about advertising.
Oatly IPO reveals ‘crucial’ role of in-house creative team and risk of losing talent
“Creativity is at the centre of the Oatly brand,” the prospectus said, as it stressed importance of 51-strong in-house team.
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Can in-housing produce consistently strong creative work?
In-housing was recently praised by BBH co-founder John Hegarty.
In-housing is here to stay and growing
As digital communications have become more central to the way that companies do business since the pandemic, it makes sense for brands to invest in their own capabilities – whether external agencies like it or not.
In-house or external agency? How about neither?
An embedded-partnership mindset offers the best of both worlds, according to a MediaMonks marketing-strategy leader.
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