inhousing
Why marketers are aggressively building in-house teams
CAMPAIGN360: Marketers at HP and FairPrice argue the pros of in-housing, particularly in digital capabilities such as performance and media-buying.
Inhousing drives marketing for TCS, India’s largest technology outsourcer
CMO Rajashree R. explains how Tata Consultancy Services' inhouse team is breaking away from stereotypical B2B imagery of buildings, servers and people, to focus on aspiration and human connection.
Where does the advertising agency go from here?
Agencies need to lean into platforms that help them—and their clients—understand nuanced audiences and how to use the differences to improve ROI, writes the Southeast Asia MD at Quantcast.
Unilever expands in-house capabilities as company becomes ‘match fit’
The owner of Dove and Persil opened eight new digital marketing hubs over the last year.
Nick Emery & David Jones interview: There’s a gap in the market for in-housing media
Ex-Mindshare CEO Emery is “not interested” in revenge and has written a novel about advertising.
Oatly IPO reveals ‘crucial’ role of in-house creative team and risk of losing talent
“Creativity is at the centre of the Oatly brand,” the prospectus said, as it stressed importance of 51-strong in-house team.
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