inhousing
5 questions brand marketers should ask when considering in-housing programmatic
Brand marketers considering whether to in-house programmatic should first answer these five questions, advises Iponweb's Niraj Nagpal.
Publicis Media exits Posterscope deal to bring OOH buying in-house
Omnicom and Havas remain the only major ad networks in the UK that use external agencies for the bulk of outdoor media-buying.
Agency staff outperform in-house staff in digital skills, study shows
Agency marketers were ahead in all 12 areas examined in test of 9,000 marketing professionals.
WFA report shows growing interest from marketers in scaling in-house agencies
Despite the promise, managing relationships between external and internal shops remains a challenge, according to a report compiled with The Observatory International.
PepsiCo: More in-housing has been 'terrific' way to cut costs during Covid-19
Soft-drinks giant has been 'a bit more selective' about adspend.
3 major daily pain points all marketers are facing, according to ANA CEO
Bob Liodice addresses COVID-19's impact on brand in-housing, ad budgets and transparency, as well as its own membership.
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