client
The people paradox for agencies: client satisfaction is up, staff happiness lags
Initiative's UK CEO sees a worrying gap between client satisfaction and staff happiness.
When advertisers hoard hot agencies
It's common practice for big brands to tie up the best and brightest agencies in exclusive contracts that effectively take them out of the market, according to the founder and CEO of consultant TrinityP3. Is this anti-competitive bullying, or just smart business?
When a bullying client caused our team to suffer, we chose to walk away
It’s time for agencies to put their people first and foster an inclusive work culture.
Wavemaker nabs MediaCom's Alastair Bannerman to be global client president
He will work with Anna Hickey and Alex Altman.
Long-term agency partnership is better than short-term fling
Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver, according to the founder of Observatory International.
Modern dating in adland
The industry seems to have gone the way of modern dating apps, with little interaction, one night stands and no eye for long-term relationships. Can that be remedied?
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