client
Why reframing the ad agency-client relationship can help creativity
The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.
Agency-client communication sucks. Here’s how to change it.
Industry leaders chime in on the most important communications issue in advertising.
PR agencies shouldn’t be treated as vendors but as collaborators: Experts
Public relations agencies and clients share strategies to ensure that the work relationship within the ecosystem eliminates toxicity
The people paradox for agencies: client satisfaction is up, staff happiness lags
Initiative's UK CEO sees a worrying gap between client satisfaction and staff happiness.
When advertisers hoard hot agencies
It's common practice for big brands to tie up the best and brightest agencies in exclusive contracts that effectively take them out of the market, according to the founder and CEO of consultant TrinityP3. Is this anti-competitive bullying, or just smart business?
When a bullying client caused our team to suffer, we chose to walk away
It’s time for agencies to put their people first and foster an inclusive work culture.
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