lexus
Lexus marketer: In-housing boosts creativity through 'corridor conversations'
Brand communications manager Emma Lane says she is sold on in-housing after two years.
Lexus launches ad scripted entirely using AI
Spot is directed by Oscar-winning Kevin Macdonald.
Lexus LC 500 tears up projection-mapped mountains
From The UK: 'Into the light', for Lexus by motion designer Edgar Davey and projection mapping specialists QED Productions
Lexus augments Tokyo Motor Show presence with "premium" social-media engagement
TOKYO - Auto shows today are about much more than the physical presence of cars and concept vehicles. At the Tokyo Motor Show, Campaign spoke to Lexus International about how it is using the event to build a stronger emotional connection with potential customers.
The Lexus RC F experience told through a race car driver
TOKYO – In an online video series, Lexus racing driver and former formula one driver, James Rossiter tells his story leading up to a race at Fuji Speedway while answering questions from Twitter fans on the hashtag #JamesonLexus.
Hey, you in the white SUV, wanna buy a Lexus?
AUSTRALIA - In a technology-enabled OOH campaign through M&C Saatchi, cheeky billboards in Australia are asking individual drivers of vehicles from Audi, Range Rover and Mercedes to consider a new Lexus instead.
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