Benjamin Li
Oct 17, 2012

Katie Lau joins South China Media to expand integrated marketing offerings

HONG KONG - 4A media veteran Katie Lau (劉嘉寶) has joined South China Media Group as group marketing director, with a brief to provide integrated communications solutions to meet the demanding needs of the market and advertisers.

Katie Lau 劉嘉寶
Katie Lau 劉嘉寶

Lau (pictured) joined the company on 9 October. She reports to Teresa Fung, COO, who joined South China Media on 3 September.

This is Lau's first job with a media owner. Her 20-plus-year career includes time with OMD and Maxus and a stint as director of project management at Media Palette, involved with mobile app including iButterfly. She has previously also taken senior marketing roles at Clear Water Bay Golf and Country Club and for Cirque du Soleil at Venetian Macau.

Lau told Campaign Asia-Pacific that in the past, South China Media's marketing has been driven by individual magazine brands, with strong marketing and PR events.

In order to provide integrated solutions, Lau said the group is trying to dig out and spin off more marketing opportunities on multiple platforms, across different print titles, online, mobile apps, social media, events and post-event viral marketing.

Joining Lau is Iris Ng, assistant corporate marketing director, who came on board last month. With a team of close to 20 staff, Lau said the group is still hoping to hire more new people with corporate communications and research backgrounds. The company is moving to do more corporate marketing projects and deliver multi dimensional campaigns tailor-made for individual clients.

South China Media Group has a portfolio of publications on five platforms: women’s lifestyle, men’s lifestyle, finance, family and infotainment. Titles include Marie Claire, EsquireCapital Magazines, CarPlus, Jessica and JMen. The company has eleven monthlies and three weeklies and six quarterly/half yearly publications in Hong Kong, as well as four periodicals in China and Malaysia.

As reported in June, SCMP Group and Hearst Magazines International formed a joint venture, SCMP Hearst Hong Kong, to publish Elle and related titles, its website, the Car and Driver website, and further custom publishing business.

Campaign China

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