HONG KONG - Alice Lee (李詠詩), GM and employee of Media Palette since its inception in 2010, has been promoted to the newly created MD role.
Media Palette Hong Kong helped its client Greenfields, a joint venture by a group of Australian farmers and Indonesian entrepreneurs, to showcase its dairy and cheese products. The client invited award-winning Singaporean Swiss chef Otto Weibel to do a live demonstration to local chefs at the WaterMark Restaurant on 18 March. Greenfields boasts that its 'happy cows' make its products stand out.
TAIPEI - After a four-way pitch on 25 February, premium bathroom brand TOTO has shifted its creative business in Taiwan from ADK to BBDO.
HONG KONG - A Korean TV series titled 'My Love From the Star' has made an impact far beyond its home country, benefitting brands from luxury handbags to fried chicken. The only people unhappy with the show's success and what it bodes for the future may be traditional broadcasters.
ASIA-PACIFIC - Mark Shu, most recently associate director project management of Dentsu Media Hong Kong, has joined Metalworks, a global technology R&D division within Maxus, as technology producer.
HONG KONG - Otsuka Pharmaceutical Hong Kong has appointed Media Palette as its media planning and buying AOR, effective from 1 January.
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