Benjamin Li
Jun 11, 2014

Media Palette Hong Kong promotes Alice Lee as MD

HONG KONG - Alice Lee (李詠詩), GM and employee of Media Palette since its inception in 2010, has been promoted to the newly created MD role.

Alice Lee
Alice Lee

Lee (pictured)  joined the agency as business director before being promoted to GM in 2012. She has helped the company expand from a headcount of 10 to 22, gaining more than 25 new accounts across four years, including Ostuka, ASUS and Networld Tech (Discuss.com.hk), as well as social-media accounts such as  Oreo, Cadbury and Tsit Wing Coffee.

Lee told Campaign Asia-Pacific the agency has no plans to hire a new GM. Ken Matsumura, president of Media Palette Hong Kong, was promoted to CEO of Dentsu Aegis Network Hong Kong last January.

As MD, Lee said she will further embrace the integration of traditional, online and social-media offerings for clients, "as the line between online and offline is too blurred, and clients are no longer looking for conventional communications solutions, but the real integrated one."

An ad industry veteran with more than 19 years of experience, Lee said her time with other agencies, clients and media vendors including JCDecaux Cityscape give her perspectives that are useful when diagnosing the issues clients face.

“Under Alice’s great leadership, Media Palette will for sure continue to grow and expand its success here in the Hong Kong market.” Matsumura said.

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