alice lee

Jun 11, 2014

Media Palette Hong Kong promotes Alice Lee as MD

HONG KONG - Alice Lee (李詠詩), GM and employee of Media Palette since its inception in 2010, has been promoted to the newly created MD role.

Mar 4, 2014

Smash-hit TV drama sustains 'Korean wave' across Asia

HONG KONG - A Korean TV series titled 'My Love From the Star' has made an impact far beyond its home country, benefitting brands from luxury handbags to fried chicken. The only people unhappy with the show's success and what it bodes for the future may be traditional broadcasters.

May 30, 2013

Hong Kong Television Network previews programming despite lack of license

HONG KONG - While Ricky Wong, CEO of Hong Kong Television Network (HKTN), is still waiting for his free-to-air TV license, many have questioned his move to post previews of the company's programmes on YouTube.

Apr 18, 2013

Marketers must play smart with mobile crazes like Candy Crush

A glance around any train or bus in the region is enough to confirm the power mobile apps hold over their users, but brands wishing to capitalise on the latest game or instant-messaging tool must approach the mobile space with sensible expectations and a good deal of care.

Mar 11, 2013

Marketers awaken to potential of targetting 'silver-dollar' consumers

HONG KONG - The city's aging population is a fact of life, and although many older citizens have little money and others favour saving over spending, some agency executives argue that marketers have been neglecting an influential demographic segment.

Mar 15, 2011

Weber Shandwick bolsters consumer marketing team in China

BEIJING - Weber Shandwick has appointed Alice Lee as account director and Zoe Wu as account manager for its China consumer marketing team.