HONG KONG - Alice Lee (李詠詩), GM and employee of Media Palette since its inception in 2010, has been promoted to the newly created MD role.
HONG KONG - A Korean TV series titled 'My Love From the Star' has made an impact far beyond its home country, benefitting brands from luxury handbags to fried chicken. The only people unhappy with the show's success and what it bodes for the future may be traditional broadcasters.
HONG KONG - While Ricky Wong, CEO of Hong Kong Television Network (HKTN), is still waiting for his free-to-air TV license, many have questioned his move to post previews of the company's programmes on YouTube.
A glance around any train or bus in the region is enough to confirm the power mobile apps hold over their users, but brands wishing to capitalise on the latest game or instant-messaging tool must approach the mobile space with sensible expectations and a good deal of care.
HONG KONG - The city's aging population is a fact of life, and although many older citizens have little money and others favour saving over spending, some agency executives argue that marketers have been neglecting an influential demographic segment.
BEIJING - Weber Shandwick has appointed Alice Lee as account director and Zoe Wu as account manager for its China consumer marketing team.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins