The out-of-home campaign tells people to 'Just ask an Aussie' why Caramilk became so popular in Australia.
Watch the film conceptualised by Ogilvy here.
Chocolate brand is gradually rolling out a revamp that debuted in Australia.
Feeling a bit grim these days? Perhaps this Easter campaign from Mondelez and Ogilvy Melbourne will help.
Our annual look at the brand disasters and slip-ups that dominated headlines this year.
The reigning names in food categories across Asia held onto their spots in 2019. But there is interesting movement further down the chart, and between markets.
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