Benjamin Li
Dec 3, 2013

Media Palette scoops media AOR for Pocari Sweat maker Otsuka Pharmaceutical

HONG KONG - Otsuka Pharmaceutical Hong Kong has appointed Media Palette as its media planning and buying AOR, effective from 1 January.

Ken Matsumura
Ken Matsumura

Ken Matsumura (pictured), president of the agency, told Campaign Asia-Pacific that Media Palette won the new business without a pitch after a proposal presentation on 13 November.

The client’s key brands in Hong Kong include Pocari Sweat, Oronine H ointment, Soyjoy, and Fibe-Mini.

This is the first time the client has named a media AOR locally. ADK Hong Kong has been the company's full-service agency for creative and media for Oronine H ointment, Soyjoy, and Fibe-Mini, while for Pocari Sweat, the company worked with a local boutique creative agency and Maxus as the media agency.

A Maxus Hong Kong spokesperson confirmed that Otsuka had informed Maxus of the change last week.

Porcari Sweat is the company's most popular brand, competing with energy drinks like Coca-Cola's Aquarius and Lucozade.

“I am extremely honoured to be given this wonderful opportunity of becoming Otsuka Hong Kong’s media AOR partner,” Matsumura said. “I have personally been a big fan of Otsuka products since I was a child, and look forward to establishing a long-lasting relationship and providing as much benefit as possible for Otsuka and all its consumer products in Hong Kong.”

Otsuka Pharmaceutical becomes one of Media Palette Hong Kong's three largest clients, alongside Canon and Uniqlo.

Related Articles

Just Published

2 hours ago

Campaign Crash Course: Leadership lessons for ...

How do leaders create effective teams? Dentsu Aegis Network Greater North chief Cheuk Chiang explains how to foster better talent by applying leadership principles, tips and learnings from past mistakes. Watch his video and test your knowledge with a quiz.

2 hours ago

The most beautiful pizzas you will ever see

INSPIRATION STATION: How a pizzeria in Vietnam teamed up with boutique agency Ki Saigon to create beautifully inspiring (and edible) tributes to world peace.

3 hours ago

Lenovo eschews high-voltage celeb endorsements for ...

Consumer electronics brand embraces functionality over bells and whistles as it seeks to stand out in competitive market in a campaign by SuperHeroes.

5 hours ago

How remote pitching is showing up the agency showmen

With the pandemic stalling the traditional pitch process and the rise of the remote or virtual pitch, what is known is showmanship is no longer winning the day.