Faaez Samadi
Mar 18, 2019

Kantar becomes single brand

All units and services to be consolidated under single name.

Data and insights company Kantar today announced that all of its offerings and services will be united under the single Kantar brand name from April 2.

All of Kantar’s nine brands across its data, insights and consulting servicesKantar Consulting, Kantar Health, Kantar IMRB, Kantar Media, Kantar Millward Brown, Kantar Public, Kantar TNS, Kantar Worldpanel, Lightspeedwill be retired, along with all country-specific brands.

Kantar CEO Eric Salama said “The...

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