Faaez Samadi
Mar 18, 2019

Kantar becomes single brand

All units and services to be consolidated under single name.

Kantar becomes single brand

Data and insights company Kantar today announced that all of its offerings and services will be united under the single Kantar brand name from April 2.

All of Kantar’s nine brands across its data, insights and consulting services—Kantar Consulting, Kantar Health, Kantar IMRB, Kantar Media, Kantar Millward Brown, Kantar Public, Kantar TNS, Kantar Worldpanel, Lightspeed—will be retired, along with all country-specific brands.

Kantar CEO Eric Salama said: “The change in our branding reflects the operational changes already happening across our company, and is driven by a desire to achieve simplicity, scale and impact for our clients. This one change will make Kantar easier for clients to understand and work with.”

The news comes amid uncertainty over Kantar’s future after WPP CEO Mark Read announced last October that WPP is looking to sell Kantar, while retaining a stake. Early signs that such a consolidation may happen came when Kantar merged four brandsKantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail–into Kantar Consulting early last year.

Related Articles

Just Published

3 hours ago

Performance marketing, is it really effective?

Following Airbnb's move to shift spend out of performance, five performance-marketing experts from across Asia-Pacific discuss where the brand may have gone wrong and argue the value of balancing performance with brand.

4 hours ago

DDB's hard-driving culture delivers wins, but at ...

AGENCY REPORT CARD: A dogged pursuit of pitches pays off in terms of new business, but our concerns about a lack of innovation and the network’s employee churn remain.

4 hours ago

Let’s call time on the masculinity of beer

It's no wonder many women don't feel beer is a drink for them when much of the sector's most famous advertising—including for AB InBev's brands—has been so geared towards men.

4 hours ago

Standard Chartered to use Dentsu Curate to drive ...

This win follows a pilot project across 30 markets using a made-in-APAC programmatic solution, which resulted in a more than twofold improvement in both campaign efficiency and video completion rate, according to the agency.