Matthew Chapman
Jan 8, 2018

WPP's Kantar merges four brands into one consultancy

Kantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail will cease to exist as brands in favour of the Kantar Consulting masterbrand.

WPP-owned research and insight specialist Kantar is combining four of its brands to form a consultancy that will set out to redefine how marketing and sales work together.

Kantar Consulting is being formed from the merger of Kantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail.

The creation of the consulting division comes at a time when management consultants including Accenture and Deloitte are muscling their way into the marketing...

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