Rajat Sethi
Jun 16, 2014

Jury notes from Cannes: Captivate your audience

CANNES - Rajat Sethi gives Campaign Asia-Pacific his exclusive view from behind the jury table. He’ll be offering APAC observations for the duration of the festival in France. Today he notes how critical it is for the masters of storytelling to tell their own compelling tale about the campaigns they’ve created.

Rajat Sethi

See all of Campaign Asia-Pacific's Cannes coverage here, and visitCampaignCannes for round-the-clock festival coverage by our entire international team.

I arrived at Cannes on 9 June to a warm and sunny welcome and got down to judging the same day. The Lions Direct awards has over 2500 entries and it has been a gargantuan, yet enjoyable, task to shortlist entries down to about 300 that stand a chance of winning...

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