Rajat Sethi
Jun 16, 2014

Jury notes from Cannes: Captivate your audience

CANNES - Rajat Sethi gives Campaign Asia-Pacific his exclusive view from behind the jury table. He’ll be offering APAC observations for the duration of the festival in France. Today he notes how critical it is for the masters of storytelling to tell their own compelling tale about the campaigns they’ve created.

Rajat Sethi

See all of Campaign Asia-Pacific's Cannes coverage here, and visitCampaignCannes for round-the-clock festival coverage by our entire international team.

I arrived at Cannes on 9 June to a warm and sunny welcome and got down to judging the same day. The Lions Direct awards has over 2500 entries and it has been a gargantuan, yet enjoyable, task to shortlist entries down to about 300 that stand a chance of winning...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
OMD bolsters APAC leadership
Premium
56 minutes ago

OMD bolsters APAC leadership

New regional COO and CMO join from OMG regional positions.

Premium
Google News Initiative reveals APAC Innovation Challenge winners
Premium
2 hours ago

Google News Initiative reveals APAC Innovation ...

Twenty-three publishers win US$3.2 million in funding for new initiatives to drive reader revenue.

Premium
WFA names Raja Rajamannar president
Premium
2 hours ago

WFA names Raja Rajamannar president

Edward Bell of Cathay Pacific, Lynette Pang of Singapore Tourism Board, Atul Agrawal of Tata and Adam Mohamed Wee Abdullah of CIMB join the organisation's executive committee.

Premium
Freeman names new global president
Premium
20 hours ago

Freeman names new global president

Phil Molyneux, the former head of Sony and Dyson, has joined the brand experience agency.