Rajat Sethi
Jun 16, 2014

Jury notes from Cannes: Captivate your audience

CANNES - Rajat Sethi gives Campaign Asia-Pacific his exclusive view from behind the jury table. He’ll be offering APAC observations for the duration of the festival in France. Today he notes how critical it is for the masters of storytelling to tell their own compelling tale about the campaigns they’ve created.

Rajat Sethi

See all of Campaign Asia-Pacific's Cannes coverage here, and visitCampaignCannes for round-the-clock festival coverage by our entire international team.

I arrived at Cannes on 9 June to a warm and sunny welcome and got down to judging the same day. The Lions Direct awards has over 2500 entries and it has been a gargantuan, yet enjoyable, task to shortlist entries down to about 300 that stand a chance of winning...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
2018 Digital Media Awards announced
Premium
9 hours ago

2018 Digital Media Awards announced

Here are the winners of the 2018 Digital Media Awards, presented this evening in Shanghai.

Premium
Groovy ghosts liven up the party in Ikea spot
Premium
13 hours ago

Groovy ghosts liven up the party in Ikea spot

WORK WORTH A WATCH: 'Ghosts' for Ikea by Mother London

Premium
Havas cooperating with authorities following Bolloré arrest
Premium
13 hours ago

Havas cooperating with authorities following ...

This morning Havas Group announced it had "noted that one of its members of staff had been placed under formal investigation".

Premium
Dentsu Aegis takes on malaria with M2030 initiative
Premium
15 hours ago

Dentsu Aegis takes on malaria with M2030 initiative

The network wants to bring together relevant organisations to eradicate the disease in Asia within the next 12 years.