Isobar China exec joins Leo Digital

Alvin Huang is leaving Dentsu Aegis Network's Isobar China to join Leo Digital Network as CGO (chief growth officer).

Huang was appointed CEO of Isobar China Group in 2017. Last August he moved to a chief commerce officer role when the company promoted former Tencent executive Tammy Sheu from COO to CEO. Sheu will temporarily manage Huang's responsibilties while the company seeks a replacement. 

At Leo, Huang will drive efficient coordination of the group's many subsidiaries, promote innovation, and explore new opportunities and growth points, according to the company.

Leo Digital CEO Dalton Zheng said Huang will play a role in implementing Leo's next five-year plan. He will work with the management team to build a more efficient, strategic and developmental system, Zheng added.

Huang told Campaign China that the opportunity for growth lies in synergy and incubation. Leo Digital has a simple decision-making process suited to the rapidly changing Chinese market, and over the past few years has acquired a number of companies with a wide range of capabilities, including Amber and MediaV. "In the full chain of marketing, it has a very complete layout," Huang said. "Leo needs to establish the appropriate mechanism to enable these different capabilities to collaborate and create greater value after synergy and cooperation."

He added that the group will establish an incubation system so that Leo Digital can become a platform for innovators in the fields of technology, consulting and integrated marketing. The group has already incubated two companies, Quark and Mars Garage. The former is a health-focused creative unit, and the latter specialises in live broadcast and short video for KOLs (key opinion leaders) on ecommerce platforms.