Cindy Gu
Jan 3, 2020

Isobar China exec joins Leo Digital

Alvin Huang, former Isobar China Group CEO, most recently served as chief commerce officer.

Alvin Huang
Alvin Huang

Alvin Huang is leaving Dentsu Aegis Network's Isobar China to join Leo Digital Network as CGO (chief growth officer).

Huang was appointed CEO of Isobar China Group in 2017. Last August he moved to a chief commerce officer role when the company promoted former Tencent executive Tammy Sheu from COO to CEO. Sheu will temporarily manage Huang's responsibilties while the company seeks a replacement. 

At Leo, Huang will drive efficient coordination of the group's many subsidiaries, promote innovation, and explore new opportunities and growth points, according to the company.

Leo Digital CEO Dalton Zheng said Huang will play a role in implementing Leo's next five-year plan. He will work with the management team to build a more efficient, strategic and developmental system, Zheng added.

Huang told Campaign China that the opportunity for growth lies in synergy and incubation. Leo Digital has a simple decision-making process suited to the rapidly changing Chinese market, and over the past few years has acquired a number of companies with a wide range of capabilities, including Amber and MediaV. "In the full chain of marketing, it has a very complete layout," Huang said. "Leo needs to establish the appropriate mechanism to enable these different capabilities to collaborate and create greater value after synergy and cooperation."

He added that the group will establish an incubation system so that Leo Digital can become a platform for innovators in the fields of technology, consulting and integrated marketing. The group has already incubated two companies, Quark and Mars Garage. The former is a health-focused creative unit, and the latter specialises in live broadcast and short video for KOLs (key opinion leaders) on ecommerce platforms.

Source:
Campaign China

Related Articles

Just Published

2 days ago

CMOs lag behind other leaders in heading digital ...

TOP OF THE CHARTS: New research finds marketing and technology leaders fail to work in lock step and half of IT leaders expect the CMO title to be replaced.

2 days ago

The making of Mandai Wildlife Group, a four-year ...

The SVP of brand and communications at Mandai Wildlife Group and the creative lead at TSLA take Campaign behind-the-scenes on the exhaustive work that went into creating the Mandai brand.

2 days ago

Dentsu promotes Michael Komasinski to global CEO of ...

Komasinski is currently president of Merkle/CXM, Americas, and leader of the Dentsu Customer Experience Management (CXM) Service Line in the Americas.

2 days ago

Arthur Sadoun on growing again, talent, pitches and ...

Publicis CEO spoke to Campaign on how attracting and retaining talent in the coming months "will be paramount".