IPG Mediabrands announced it has appointed Alvin Foo as managing director of its digital performance agency Reprise, effective immediately.
Foo brings more than 20 years’ experience to the role, with the last 12 spent in China. He joins from Airwave China, OMG’s innovation and mobility unit, and was previously head of mobile for Google China.
Foo, who will be based in Shanghai, said Reprise is well positioned to become “a key player” in China’s digital landscape because of its “speed, agility and adaptability”. He continues to advise several startups on scaling their businesses in China.
Tom Wan, China CEO at IPG Mediabrands, said: “As a challenger in China’s digital arena, at Reprise we embrace a startup mindset, and Alvin is perfect for this position as he has a great wealth of experience developing and growing startups with innovation and entrepreneurship.”