Matthew Miller
May 29, 2018

IPG Mediabrands names APAC MD for Reprise; McBride to depart

Scott McBride set to depart IPG Mediabrands as Ben Poole returns to APAC after 2.5 years with MEC in the UK.

Ben Poole

IPG Mediabrands has named Ben Poole as APAC managing director for Reprise, the full-service performance agency formed by combining Ansible and Society. Scott McBride, IPG Mediabrands' chief digital officer, who was initially tapped to oversee Reprise in APAC, is departing the company.

McBride remains aboard for now, and has not announced plans for his next move, an IPG Mediabrands spokesperson said.

Based in Singapore, Poole will report...

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