Matthew Miller
May 29, 2018

IPG Mediabrands names APAC MD for Reprise; McBride to depart

Scott McBride set to depart IPG Mediabrands as Ben Poole returns to APAC after 2.5 years with MEC in the UK.

Ben Poole
Ben Poole

IPG Mediabrands has named Ben Poole as APAC managing director for Reprise, the full-service performance agency formed by combining Ansible and Society. Scott McBride, IPG Mediabrands' chief digital officer, who was initially tapped to oversee Reprise in APAC, is departing the company.

McBride remains aboard for now, and has not announced plans for his next move, an IPG Mediabrands spokesperson said.

Based in Singapore, Poole will report to Leigh Terry, CEO of IPG Mediabrands APAC, as well as Reprise leadership in New York. The appointment is effective 15 June.

Scott McBride

Poole joins from MEC UK, where he was chief digital officer for the last two and a half years. Before that, Poole was based in APAC, where he was MEC's head of digital.

"[Poole] has a proven background delivering impressively scalable digital transformation that fuels business growth, client retention and satisfaction," Terry said in a release. "We are excited that we were able to entice him back to Asia and introduce him to the Reprise business at this critical growth juncture.”

Poole said Reprise's end-to-end digital capability and coverage is a uniquely holistic offering in line with what clients increasingly want.

Reprise's global CEO is Tim Ringel, and Craig Ellis is its global COO. Reprise has 2,400 employees in 71 offices in 42 countries, with 925 in 23 offices in 13 markets in APAC, according to IPG Mediabrands.

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