Gabey Goh
Oct 22, 2015

Intel appoints manghamgaxiola mcgarrybowen as creative AOR for APAC

SINGAPORE – Intel Corporation has appointed manghamgaxiola mcgarrybowen as its creative agency-of-record for the Asia-Pacific region, covering South Asia, Southeast Asia and Australasia.

Intel is apparently looking to step up its activities in Asia-Pacific
Intel is apparently looking to step up its activities in Asia-Pacific

This is a new appointment of agency for the technology company across Asia-Pacific, with no incumbent on record. The scope covers multiple channels including TV, out of home, press, digital and mobile.

Stephen Mangham, partner at manghamgaxiola mcgarrybowen called the appointment an “honour” in a statement.

“To be able to work with an innovative and recognisable global client like Intel is also proof that mcgarrybowen is serious about taking their business global,” he said. “We are just a couple of months into this collaboration and to see our plan and strategy playing out is hugely exciting.”

Dick van Motman, chairman and chief executive of Dentsu Aegis Network Southeast Asia, said the extended collaboration with a pre-eminent brand like Intel with its operation "promises many good things for the future".

“We knew that when we combined the power of the iconic mcgarrybowen brand with the strong presence of Dentsu Aegis in Southeast Asia, great things would happen,” he added.

Mangham Gaxiola was launched three years ago in Singapore and became part of the New York-based agency mcgarrybowen in July 2015, when Dentsu Aegis Network announced it had made an investment—rebranding it to become manghamgaxiola mcgarrybowen.

mcgarrybowen was acquired by Dentsu in 2008 and is part of the Dentsu Aegis Network. Clients include Mondelez International, Procter & Gamble, Disney, and Marriott.

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