Aaron Brooks
Oct 25, 2017

Influencer marketing and programmatic: A marriage of convenience

Delivering KOL campaigns through programmatic could make automated ad targeting more creative and engaging, writes Aaron Brooks of Visual Amplifiers.

Aaron Brooks

In the media world, not a week goes by without an article or discussion on the waning appeal of traditional media and the consequent flow of ad dollars to digital. But let’s set that aside for a minute because the bigger battle right now is between digital channels. More specifically, it involves programmatic display advertising and influencer marketing. 

Marketers have finite budgets, and the question is whether to allocate precious digital ad dollars to...

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