Glyn Atwal

Jun 5, 2022

KOLs are dead. Long live the virtual influencer

With consumers tiring of cut-and-paste KOL campaigns, the age of the virtual influencer is here — and it's reaping big creative rewards.

Oct 6, 2021

Three reasons why global brands fail in China

Premium labels failed to fully exploit their inherent advantage, localise their products and lacked agility to cater to changing market demands.

May 27, 2021

Why sex doesn’t always sell in China

Sexual imagery has been used to create sensory impressions since marketing began. But today, what societies want to see has changed, especially in China.

Feb 18, 2021

Four reasons consumers hate your luxury brand

What is the source of luxury brand hate, and should luxury brand managers be on edge if their brand is on the most-hated list?