Dave McCaughan
Jun 21, 2017

Ice Bucket memories: time for another challenge?

On World ALS Day, Dave McCaughan wants to ensure an important cause is not forgotten.

Hiro Fujita (photo: Harumichi Saito/end-als.com)

Nearly a million people soaking themselves in ice cold water and sharing the video. Over $100 million raised. A global craze. A new phrase that enters the language. All the makings of a global case study.

The Ice Bucket Challenge was THE most talked about social phenomenon of 2014. Oh, I should have said “The ALS Ice Bucket Challenge”. Because like so many great 'cause' campaigns, sometimes the activity becomes more memorable than the reason....

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
How Mindshare helped KFC take on e-sports with AI
Premium
1 day ago

How Mindshare helped KFC take on e-sports with AI

CASE STUDY: Using AI to engage League of Legends gamers saw KFC's stock rise dramatically in China.

Premium
Fast-changing Cambodia calls for an experimental attitude to marketing
Premium
1 day ago

Fast-changing Cambodia calls for an experimental ...

We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.

Premium
Maxis tries to make network quality interesting
Premium
1 day ago

Maxis tries to make network quality interesting

With Ensemble and Initiative, the Malaysian telco takes a good stab at explaining something people generally don't want to hear about.

Premium
YouTube closes 210 accounts over Hong Kong 'influence operations'
Premium
1 day ago

YouTube closes 210 accounts over Hong Kong ...

Meanwhile, Facebook removed 89 Facebook accounts it said were engaged in “coordinated inauthentic behaviour” in Myanmar.