Opinions Analysis Marketing
Dave McCaughan
Jun 21, 2017

Ice Bucket memories: time for another challenge?

On World ALS Day, Dave McCaughan wants to ensure an important cause is not forgotten.

Hiro Fujita (photo: Harumichi Saito/end-als.com)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Publicis Media dismisses dozens of US employees for violations of return-to-office policy

2 Publicis Media dismisses dozens of US employees for violations of return-to-office policy

Top 10 fashion brands in Southeast Asia

3 Top 10 fashion brands in Southeast Asia

Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

4 Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?

Labubu, the art toy craze and why grown-ups can’t get enough

5 Labubu, the art toy craze and why grown-ups can’t get enough

YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

6 YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

Top agencies abandon Campaign Brief amid growing controversy

7 Top agencies abandon Campaign Brief amid growing controversy

Top 10 food brands in Southeast Asia

8 Top 10 food brands in Southeast Asia

What will it take for female creatives to get the recognition they’ve long been denied?

9 What will it take for female creatives to get the recognition they’ve long been denied?

Diwali 2024: Campaigns lighting up the festive season

10 Diwali 2024: Campaigns lighting up the festive season

Related Articles

Young Spikes Marketing winners lean on lessons from Ice Bucket Challenge
Feb 24, 2022
Rahul Sachitanand

Young Spikes Marketing winners lean on lessons from ...

End ALS Association aims to spread hope on World ALS Day
Jun 22, 2015
David Blecken

End ALS Association aims to spread hope on World ...

Ice-Bucket Challenge hits Asia's media industry
Aug 25, 2014
Staff Reporters

Ice-Bucket Challenge hits Asia's media industry

No, the ALS Ice Bucket Challenge isn’t a waste of time (or water)
Aug 25, 2014
Ken Mandel

No, the ALS Ice Bucket Challenge isn’t a waste of ...

Just Published

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal
23 hours ago
Staff Reporters

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

Moo Deng says hands off unless you’ve washed up
23 hours ago
Ad Nut

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

The CMO's MO: Hyatt's APAC marketer on the power of prioritisation
1 day ago
Nikita Mishra

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

Trump’s victory isn’t just America’s crisis—it’s a global marketing lesson we ignore at our own peril
1 day ago
Rahat Kapur

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.