On World ALS Day, Dave McCaughan wants to ensure an important cause is not forgotten.
HONG KONG - Three weeks after renaming its Hong Kong operation to spotlight Spencer Wong, McCann is making more changes, bringing in a new GM as current MD Dave McCaughan departs the network after 28 years.
Jerry Seinfeld captured the irrational essence of sports fandom when he observed that in the end, you're cheering for laundry more than anything else. Yet fandom remains undeniably powerful and important to brands, as Dave McCaughan of McCann Worldgroup Hong Kong explores.
ASIA-PACIFIC - Consumers in China are far more outgoing via mobile than in 'real life', Japanese people are more likely to favor phone calls to texts, and people in India are off the charts in terms of chattiness, finds a McCann Truth Central study delving into mobile personality types.
ASIA-PACIFIC - McCann Worldgroup has appointed Dave McCaughan as global director of its Truth Central division and hired Richard McCabe as regional planning director for Asia-Pacific.
Social media users know about managing their personal online brands. They’ve figured out how and what to share to be popular and how to connect and communicate with wide circles of friends. They’ve also embraced the notion of 'publish or perish'. Is it any wonder they’re not dazzled by the average brand’s Facebook page?
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