Ken Mandel

Ken Mandel, Managing Director for Buddy Media in Asia Pacific, shares insights and perspectives in succeeding in Asia’s social media marketing scene through sustainable customer engagements using social media. Follow Ken @kmandel

Jun 30, 2017

When Amazon eats, others starve

Ken Mandel of Publicis Media analyses Amazon's latest moves, and what they mean for marketers and agencies.

Jan 25, 2017

E-retailers are the publishers of the future

Ad dollars are being eaten by ecommerce dollars, writes Publicis Media's Ken Mandel.

Aug 25, 2014

No, the ALS Ice Bucket Challenge isn’t a waste of ...

A small backlash doesn't detract from what the challenge has achieved, nor what it says about the way technology has changed the way we rally around social causes.

Aug 6, 2014

Social media education: Are custom programmes worth it?

The question is not whether you should train your staff in social media. The question is how to ensure you build an education programme that suits your company's size and objectives.

Jun 5, 2014

Social media and smartphones usher in a world of ...

Immersive and ubiquitous communications provide the answer for winning over the Internet generation.