Staff Reporters
Aug 25, 2014

Ice-Bucket Challenge hits Asia's media industry

Is there any stopping the ALS Ice Bucket Challenge? With celebrities including Lady Gaga, David Beckham, Oprah Winfrey, Mark Zuckerberg, Justin Bieber and Bill Gates having already taken part in the global fund-raising craze, it was only a matter of time before the viral sensation hit the media industry in Asia.

Ice-Bucket Challenge hits Asia's media industry

Said to have begun when Pete Frates—a former Boston College baseball player who has Amyotrophic Lateral Sclerosis (ALS)—posted a video on Facebook challenging professional baseball players to dump a bucket of ice water over their head, the ASL Ice Bucket Challenge has become an internet sensation.

According to reports, the fund-raising and awareness drive has generated over US$50 million in donations so far. We've been collecting evidence of professionals from the advertising, marketing and media industries getting involved, and here are a few we've picked out. If you want your video included, please tweet @CampaignAsia or post it to our Facebook page.

On a related note, see today's column from Ken Mandel on the minor backlash to the ice-bucket phenomenon: No, the ALS Ice-Bucket Challenge isn't a waste of time (or water).

Tom Doctoroff of JWT got help from a hotel staff member in Tokyo who seems a bit hesitant, as this guest request was definitely NOT covered in training.

 

 

 

The team at Havas Worldwide, Kuala Lumpur got a serious amount of ice involved:

 

Hiro Fujita, planning director at McCann Worldgroup, Japan was diagnosed with ALS in 2010 and has released a book about his life as an ALS patient. You can watch Hiro's discussion on ALS at TEDxTokyo 2014 here:

 

Bob Chua, chairman and CEO of Pulse Group, took time out from what looks like a very stressful day in Bali to perform the challenge. Extra points for combining the ice-bucket challenge with the Nestea Plunge.

 

Some staffers at MTV Asia seriously drenched themselves.

 

 

 

 

Waggener Edstrom's SVP & APAC lead Matthew Lackie had a crowd of onlookers, including one particularly helpful employee with towels at the ready. 

 

Rob Campbell, head of planning at Wieden+Kennedy, Shanghai, didn't seem to have a bucket handy when he took the challenge.

 

Bob Jeffrey, chairman and CEO of JWT Worldwide

 
 

 

Employees at Yahoo Hong Kong

 

 

David Sable, global CEO of Y&R challenged his entire company to get involved:

 

 

Dave McCaughan, managing director of McCann Worldgroup, Hong Kong:

 

 

Andy Yeo, strategic account manager at Hootsuite, Asia Pacific, opted to take his challenge inside:

 
 
Global brands have also started to get in on the act including McDonalds mascot, Ronald McDonald:
 

 

 

 

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