Farhat Chowdhury and Farah Amira Khan's Click 2 Care campaign sought to use a frugal HK$1000 budget to earn HK$1 million in donations.
On World ALS Day, Dave McCaughan wants to ensure an important cause is not forgotten.
Is there any stopping the ALS Ice Bucket Challenge? With celebrities including Lady Gaga, David Beckham, Oprah Winfrey, Mark Zuckerberg, Justin Bieber and Bill Gates having already taken part in the global fund-raising craze, it was only a matter of time before the viral sensation hit the media industry in Asia.
A small backlash doesn't detract from what the challenge has achieved, nor what it says about the way technology has changed the way we rally around social causes.
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