Robert Sawatzky
May 17, 2019

How to succeed in communications globally

Building bridges, finding purpose and moving from big data to small data are keys for WE Communications founder Melissa Waggener Zorkin.

After acquiring three Asian PR firms in China, Singapore and India in recent years, WE Communications continues to grow its business in Asia-Pacific, expanding 15% regionally last year, led by its highest growth rate in Australia.

WE recently held its annual global leadership meeting in Singapore, where Campaign caught up with founder and CEO Melissa Waggener Zorkin to discuss influences in the region and changes to the global business.

With your leadership...

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