After acquiring three Asian PR firms in China, Singapore and India in recent years, WE Communications continues to grow its business in Asia-Pacific, expanding 15% regionally last year, led by its highest growth rate in Australia.
WE recently held its annual global leadership meeting in Singapore, where Campaign caught up with founder and CEO Melissa Waggener Zorkin to discuss influences in the region and changes to the global business.
With your leadership...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events