melissa waggener zorkin

May 17, 2019

How to succeed in communications globally

Building bridges, finding purpose and moving from big data to small data are keys for WE Communications founder Melissa Waggener Zorkin.

Dec 20, 2012

Interview: Waggener Edstrom CEO discusses measurement, integration, 2013 outlook

HONG KONG - Melissa Waggener Zorkin, CEO, founder and president of Waggener Edstrom, sat down with Campaign Asia-Pacific recently to discuss the challenges facing PR agencies, as well as her take on opportunities in Asia in 2013 and beyond.