we communications
From rosé to revelations: The top PR trends unveiled at Cannes
A month after returning from Cannes Lions 2024, WE Communications' Nitin Mantri shares his insights from this year's festival, highlighting the key PR trends that will shape the industry ahead.
Communications and marketing leaders must sharpen AI skills, says WE Communications' Nitin Mantri
PR veteran and judge at the PR Lions at Cannes this year, WE Communications’ Nitin Mantri speaks about the work that wowed the judges, the impact of AI, and the ongoing evolution of the PR discipline
B2B messaging on ESG in China needs to be local, customer-focused, and relevant to resonate: WE Red Bridge report
WE Red Bridge’s most recent report ‘ESG means business in China’ focuses on the growing importance of ESG-linked themes for B2B companies in China and recommendations on how such initiatives need to be communicated.
Brands must get more practical in facing societal problems: study
WE’s latest Brands in Motion research reveals that consumers are still skeptical about companies' purpose commitments, and they want action on issues such as the cost of living.
Provide privacy or perish: WE study
Consumer understanding of data privacy is more sophisticated than ever, and brands should step up their game on protection, according to WE’s Brands in Motion study.
WE Red Bridge appoints China CEO
Nicky Wang gains the CEO title to succeed Penny Burgess who will transition into the role of executive chairman.
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