In-house comms heads open up about how PR agencies should communicate more effectively with them.
Building bridges, finding purpose and moving from big data to small data are keys for WE Communications founder Melissa Waggener Zorkin.
People have very strong views about what they eat and drink. They're engaged. And this means brands must put social purpose - particularly health and the environment - front and centre of strategies.
Market leaders move into expanded roles as Anne Geronimi leaves.
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