Annya Suhardi
Jul 19, 2019

How rural Indonesians use technology, and the lessons for brands

CULTURAL RADAR: Brands need to pay attention to how Indonesia's villages are using technology and give them a voice in solutions made for them.

Indonesia’s first vice president Mohammad Hatta once famously said, “Indonesia will not shine because of one big torch in Jakarta, but because of many small candles in the rural”.  Today, 45% of the Indonesian population lives outside of urban areas, and a bulk of the current city dwellers were born and raised in rural areas. Many still return to their hometowns to visit relatives or simply escape from the city bustle, and enjoy what people would call...

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