We’ve been living in a social media-driven world for more than a decade, but a platform such as TikTok that completely changes the game for marketers only comes around every so often.
Campaign created by BBDO was launched in the UK and Germany on 14 June and will roll out in France, Mexico, Indonesia, India and Brazil over the coming months.
Messaging giant believes the new rule that requires social media companies to share 'first originator of information' will undermine people’s right to privacy.
Conversocial's head of communications and content argues the business case for WhatsApp's data-sharing policy with Facebook, believing it ultimately offers a better, more personalised experience for consumers without requiring the app to consider more nefarious revenue streams.
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