whatsapp

Oct 4, 2021

Are you ready for the challenge of the Tiktok universe?

We’ve been living in a social media-driven world for more than a decade, but a platform such as TikTok that completely changes the game for marketers only comes around every so often.

Jun 14, 2021

WhatsApp's ‘Message privately’ flags sacrosanctity of private conversation

Campaign created by BBDO was launched in the UK and Germany on 14 June and will roll out in France, Mexico, Indonesia, India and Brazil over the coming months.

May 27, 2021

WhatsApp files legal complaint against Indian government

Messaging giant believes the new rule that requires social media companies to share 'first originator of information' will undermine people’s right to privacy.

Jan 27, 2021

WhatsApp’s new data policy is not as scary as it sounds for brands or users

Conversocial's head of communications and content argues the business case for WhatsApp's data-sharing policy with Facebook, believing it ultimately offers a better, more personalised experience for consumers without requiring the app to consider more nefarious revenue streams.

Jan 19, 2021

WhatsApp privacy crisis could erode Facebook's dominance over user time: Analysis

WhatsApp has extended the deadline for the enactment of its new privacy policy following weeks of pressure, a minor victory that highlights growing privacy literacy among the public. But this is unlikely to lead to long-term shifts in power, experts believe.

Jan 17, 2021

We know we have to compete for users’ trust: WhatsApp's Will Cathcart

The global head of WhatsApp explains to Campaign the new privacy policy changes, what the business is doing to retain its customers’ trust and more...