Conversocial's head of communications and content argues the business case for WhatsApp's data-sharing policy with Facebook, believing it ultimately offers a better, more personalised experience for consumers without requiring the app to consider more nefarious revenue streams.
A WhatsApp alert about its data-sharing policy with Facebook has boosted downloads for alternative messaging apps. But the policy is in fact not new.
BBDO India chairman Josy Paul said conceptualising a campaign for WhatsApp's 2 billion users was like "branding oxygen".
Behind-the-scenes footage shows how the idea was concepted and shot remotely and while social-distancing.
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