whatsapp

Jan 27, 2021

WhatsApp’s new data policy is not as scary as it sounds for brands or users

Conversocial's head of communications and content argues the business case for WhatsApp's data-sharing policy with Facebook, believing it ultimately offers a better, more personalised experience for consumers without requiring the app to consider more nefarious revenue streams.

Jan 19, 2021

WhatsApp privacy crisis could erode Facebook's dominance over user time: Analysis

WhatsApp has extended the deadline for the enactment of its new privacy policy following weeks of pressure, a minor victory that highlights growing privacy literacy among the public. But this is unlikely to lead to long-term shifts in power, experts believe.

Jan 17, 2021

We know we have to compete for users’ trust: WhatsApp's Will Cathcart

The global head of WhatsApp explains to Campaign the new privacy policy changes, what the business is doing to retain its customers’ trust and more...

Jan 11, 2021

WhatsApp users flock to Signal, Telegram in light of privacy concerns

A WhatsApp alert about its data-sharing policy with Facebook has boosted downloads for alternative messaging apps. But the policy is in fact not new.

Jul 6, 2020

WhatsApp shows how it's connecting relations during the pandemic

BBDO India chairman Josy Paul said conceptualising a campaign for WhatsApp's 2 billion users was like "branding oxygen".

Jun 1, 2020

Life and WhatsApp blend seamlessly in new spot from AlmapBBDO

Behind-the-scenes footage shows how the idea was concepted and shot remotely and while social-distancing.