whatsapp

1 day ago

WhatsApp shows how it's connecting relations during the pandemic

BBDO India chairman Josy Paul said conceptualising a campaign for WhatsApp's 2 billion users was like "branding oxygen".

Jun 1, 2020

Life and WhatsApp blend seamlessly in new spot from AlmapBBDO

Behind-the-scenes footage shows how the idea was concepted and shot remotely and while social-distancing.

Jan 20, 2020

Facebook rethinks plan to insert ads into WhatsApp

Team tasked with integrating advertising into app has reportedly disbanded.

Oct 18, 2019

Facebook security budget 'greater than whole revenue at 2012 IPO'

Mark Zuckerberg attempts to put advertisers' minds at ease by stressing his platform has dramatically enhanced its brand safety measures.

Jul 19, 2019

How rural Indonesians use technology, and the lessons for brands

CULTURAL RADAR: Brands need to pay attention to how Indonesia's villages are using technology and give them a voice in solutions made for them.

Oct 5, 2018

What’s up with WhatsApp Business?

5 reasons brands shouldn’t overlook the text-messaging app.