Simon Gwynn
Jul 30, 2018

How Budweiser won the World Cup for brands on Twitter

The strategy was multifaceted but each aspect of it was designed to exploit the peak moments of excitement in the tournament.

Budweiser got more mentions that any other brand during this summer's football extravaganza by taking a meticulous approach to understanding the passion points of fans, its vice-president of global marketing has said.

Twitter revealed last week that over the course of the tournament, the AB InBev lager was the most discussed brand, with 637,925, beating out Adidas, Coca-Cola, Nike and Apple.

Our research revealed that we lagged many sponsors and non-sponsors...

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