Antony Lawrence
Jun 19, 2018

How brands use VR to bring destinations to life

The director of brand engagement for Pico + MENA on how VR is breaking boundaries and shrinking distances for travel brands.

The travel and tourism sector is seeing a big uptick in the use of interactive technology and this is having an impact on travel plans, with virtual reality VR in particular being used to create virtual journeys that excite people.

Marriott was one of the first hotel brands to use VR for marketing, with its Vroom’ service allowing guests to experience its hotels through Samsung Gear VR headsets preloaded with virtual “postcards” from exotic destinations,...

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