virgin atlantic

Jun 19, 2018

How brands use VR to bring destinations to life

The director of brand engagement for Pico + MENA on how VR is breaking boundaries and shrinking distances for travel brands.

Mar 31, 2014

HK Express’ rebranding aims to build a strong budget airline identity

HONG KONG - Charles Johnson, GM in charge of marketing and PR for HK Express, reports feeling like a proud parent as the brand launches a campaign aimed at creating a strong brand image for the low-cost carrier (LCC). And like any parent, he knows his work is only beginning.

Feb 5, 2014

Fun, human touch helps 30-year-old Virgin Altantic make a distinct impression

ASIA PACIFIC - Listening to parental advice does help some people to achieve their dreams in life, according to David Rose, the new head of Asia-Pacific at Virgin Atlantic.

Jan 15, 2014

Richard Branson appears as 'God of Fortune' on Virgin Atlantic red envelopes

HONG KONG - Virgin Atlantic is spreading greetings for the coming Year of the Horse with a series of 'lai see' envelopes that include a ‘God of Fortune’ resembling Sir Richard Branson.

Jan 10, 2014

David Rose soars to the head of Virgin Atlantic Asia Pacific

ASIA-PACIFIC - Virgin Atlantic has promoted 34-year-old highflyer David Rose to head Asia-Pacific operations, which include Sydney, Hong Kong, Greater China and Japan.

Dec 10, 2013

Harrods lures Chinese tourists with Christmas Treasure Hunt on Weibo

LONDON - With the growing importance of Mainland tourists and shoppers, luxury London department store Harrods is staging an interactive Christmas treasure hunt on Weibo to engage with Chinese customers.