Localisation has proven to be a key factor to succeed in the Chinese market. In this article, we look at Marriott Bonvoy's success story behind its creative, catchy and localised marketing campaigns.
AD NUT's RANT OF THE WEEK: The campaign—which uses royals as influencers—hearkens back to a colonial age that might be better left unhearkened.
How Marriott's regional CMO is adjusting campaign rollout plans to coincide with the reality of uneven post-pandemic revival.
We speak to travel marketers in the region about their approach during this period of no-travel and whether or not it's valuable to continue marketing.
A shift in travel trends is indicated by the rise of social clubs and co-working spaces.
New openings, major renovations and key destinations dominate rankings.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins