Faaez Samadi
Aug 8, 2018

How AirAsia used content marketing to drive a bookings take-off

CASE STUDY: In partnership with Yahoo Singapore, the carrier’s all-court native advertising and content marketing project led to a boost in purchase intent.

Background and aim

This project had four core objectives. Firstly, it sought to engage with the audience through a wide range of content designed to promote the fun and cool of Air Asia’. Alongside this, the campaign had a clear focus to drive awareness of Asia’s new destinations and travel possibilities by providing itineraries and trip suggestions.

The campaign was also tasked to entertain, via a video series, quizzes and competitions, in...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Industry against the clock in shifting TV investment online
Premium
2 hours ago

Industry against the clock in shifting TV investment...

In such a fast-moving media ecosystem, the industry cannot afford to continue to trail behind consumer shifts, warns The Trade Desk.

Premium
The star of this DBS ad is huge and hare-y
Premium
2 hours ago

The star of this DBS ad is huge and hare-y

TSLA sends a large leporid (look it up) hopping through the streets of Singapore.

Premium
How Adidas China and TBWA won the first ever TikTok Lion
Premium
2 hours ago

How Adidas China and TBWA won the first ever TikTok ...

Fresh from judging the Creative Effectiveness Lions at Cannes, the CEO of TBWA Greater China tells Campaign Asia-Pacific about her agency's 'ripping' campaign that went viral on Douyin.

Premium
AIPC, ICCA, and UFI form global alliance
Premium
3 hours ago

AIPC, ICCA, and UFI form global alliance

The associations supergroup will choose collaboration over competition.