Faaez Samadi
Aug 8, 2018

How AirAsia used content marketing to drive a bookings take-off

CASE STUDY: In partnership with Yahoo Singapore, the carrier’s all-court native advertising and content marketing project led to a boost in purchase intent.

Background and aim

This project had four core objectives. Firstly, it sought to engage with the audience through a wide range of content designed to promote the fun and cool of Air Asia’. Alongside this, the campaign had a clear focus to drive awareness of Asia’s new destinations and travel possibilities by providing itineraries and trip suggestions.

The campaign was also tasked to entertain, via a video series, quizzes and competitions, in...

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