Background and aim
This project had four core objectives. Firstly, it sought to engage with the audience through a wide range of content designed to promote the fun and cool of Air Asia’. Alongside this, the campaign had a clear focus to drive awareness of Asia’s new destinations and travel possibilities by providing itineraries and trip suggestions.
The campaign was also tasked to entertain, via a video series, quizzes and competitions, in...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events